SEPTEMBER, 2025

What if one question could shift everything?

Our NEXT Questions start where all transformation begins: with curiosity.
Aline Käfer, our Director Brand Space, asks:
“What if your brand wasn’t a product – but a place someone could sleep in, wake up in, and dream inside? What would its interior and architecture look like?”
A call to see brands not as objects – but as emotional spaces. Lived. Felt. Designed for experience.