OCTOBER, 2025

Business Punk x Afram Kakur (Vfb Stuttgart) und Ralf Koch (1.FC Köln)
Live Podcast Session

Step into the world of modern football branding in this lively conversation with Afram Kakur, Head of Brand Department at VfB Stuttgart 1893, and Ralf K., Head of Brand & Identity at 1. FC Köln. Together with Entrepreneurship Expert & Podcast Host Carsten Puschmann, they reveal how top clubs take loyalty to the next level through tangible, fan-centered experiences, creating emotional connections and lifelong supporters.
👉🏼 How to turn every fan moment, from stadium roars to social scrolls, into unbreakable bonds.
👉🏼 The trends shaping today’s fan journey: immersive matchdays, fan-first digital content, identity-driven engagement.
👉🏼 Why strong brands evolve into vibrant platforms for identity and community. Discover the latest challenges, success stories and inspirations from two of Germany’s most iconic clubs and learn what it takes to transform football into an engine of passion, connection and culture. Thanks to Business Punk, Carsten Puschmann, Afram Kakur, and Ralf Koch for being part of 'NEXT is NOW' – and for bringing the vision, energy, and fan passion we love! Listen to the full episode here https://lgnv.co/3Vg6k8J or on your favorite podcast platform – available in German only.