SEPTEMBER, 2025

HORX Family
Family of Futurists

This time, we’re excited to feature the Horx Family – pioneers in future thinking and the minds behind The Future:Project. What began with Matthias Horx, Europe’s renowned futurist and founder of the Zukunftsinstitut, has blossomed into a dynamic, cross-generational conversation about tomorrow. Our connection ignited in 2017 when Oona Horx-Strathern captivated audiences at our very first me Convention by SXSW and Mercedes Benz, challenging us to rethink how we physically and emotionally inhabit the future. Since then, Tristan Horx and Julian Horx have injected fresh energy and imagination – from live future-illustrations to bold generational perspectives – lighting up stages from Frankfurt to Las Vegas. The Horx Family’s relentless curiosity and fearless exploration continue to push boundaries – inspiring us to not just anticipate the future, but to create it. Thank you for being an essential part of our THEN, NOW, and what’s NEXT!