OCTOBER, 2025

Anni Oppermann (Drykorn)

This time, we’re thrilled to feature Anni Oppermann, CMO at @drykorn_forbeautifulpeople – a powerhouse of strategic vision, brand soul, and digital drive. With a career spanning @hugo_official and @adidas, Anni is an expert in emotional retail, storytelling, and experience-first branding. Our journey together goes back to her time at HUGO BOSS – with the HUGO BLUE launch as a highlight, where we brought the @roblox activation into retail with over 50 custom arcade machines across Europe. The project itself was groundbreaking, and Anni’s energy, creativity, and ability to elevate every vision-setting session inspired everyone to think bigger, bolder, and beyond the expected. Thanks for being part of our THEN, NOW, and what’s NEXT, dear Anni!