AUGUST, 2025

The Retail Reality Show
Christian Kuhn (HUGO BOSS)

In this episode, Christian Kuhn, Innovation & AI Leader (experience at HUGO BOSS & Mercedes-Benz), joined podcast host Nino Bergfeld in an unfiltered conversation about what real innovation in retail looks like today – beyond flashy pilots, gimmicks, or tech for tech’s sake. Together, they revealed how systematic, human-centered innovation can create real impact in fashion retail and why every CEO must have ‘skin in the game’ to drive transformation:
👉🏼 How to design innovation that starts with the consumer and scales with C-suite ownership
👉🏼 How personalization, digital wardro look bes, and unified commerce platforms are reshaping the future of fashion
👉🏼 How to measure innovation beyond clicks and conversions: brand heat, cultural relevance, community engagement, consumer trust and loyalty
👉🏼 The three waves of AI in retail: efficiency → smarter output → autonomous agents A bold, energizing conversation about the future of retail, where intentional innovation, technology, and visionary leadership are the ultimate drivers of lasting success. 
Thanks to Christian Kuhn and Nino Bergfeld for bringing the insight, clarity, and bold thinking we love! Listen to the full episode on your favorite podcast platform – available in German only.